Our Story


Experience You Can Trust. Products Worth Choosing.

Sienna Wellness Co. was created by licensed esthetician and longtime spa owner Sienna Iadevaia with one simple philosophy:

The products you bring into your routine should earn their place.

For more than 20 years, Sienna has built her career around skincare, beauty, and helping people feel their best. She has worked hands-on with clients as a licensed esthetician, educated professionals on skincare brands and products, built and operated her own spa, and in 2026 expanded her work into permanent makeup artistry.

More than two decades in the treatment room have shaped the way she looks at products today.

Because when you've spent years working with real clients, you learn pretty quickly:

More isn't always better. Better is better.


From the Treatment Room to Your Home

There is no shortage of skincare and wellness products promising to be the next thing you absolutely need.

Another serum. Another device. Another treatment. Another piece of technology everyone suddenly seems to be talking about.

Sienna Wellness Co. was created to make choosing feel a little simpler.

Every product is thoughtfully considered through the eyes of someone who has spent more than two decades working in the professional beauty and spa industry.

From professional skincare and advanced beauty technology to modern wellness and recovery equipment, the goal isn't to offer everything.

It's to offer things worth choosing.


Where Skin + Wellness Meet

To Sienna, skincare and wellness have never felt like two separate worlds.

A great facial. A skincare routine you actually enjoy. Five quiet minutes under LED light. The warmth of an infrared sauna. A recovery ritual that gives you a chance to reset.

They're all different ways of doing the same thing:

Taking care of yourself.

That's why Sienna Wellness Co. brings together two intentionally curated worlds.

SKIN

Professional skincare and advanced beauty technology selected with an esthetician's eye for quality, performance, and purpose.

WELLNESS

Modern wellness technology, including infrared sauna, red light therapy, cold therapy, and advanced recovery products selected to elevate the way you care for yourself.


Curated by Experience

Sienna doesn't believe a product belongs here simply because it's popular.

She wants to know:

What does it do?
Who is it right for?
Will someone realistically use it?
Is it worth the investment?

And ultimately:

Would I feel comfortable recommending it to one of my own clients?

That last question matters most.

Because Sienna Wellness Co. isn't about having the biggest catalog.

It's about having the right one.


Where Wellness Gets Personal

As I've gotten older, wellness has become personal in a different way, too.

It's not just about how we look or even how we feel today. It's about taking care of ourselves so we can keep showing up for the people and the life we love.

That's a big part of what wellness means to me now.


A Note From Sienna

I've spent more than 20 years doing something I genuinely love: taking care of people.

I've had thousands of conversations in the treatment room about skin, products, treatments, confidence, and all the little things we do to feel our best.

And after all these years, I've learned that taking care of yourself doesn't have to be complicated.

I created Sienna Wellness Co. because I wanted a place where I could share the skincare, beauty technology, and wellness products that genuinely catch my attention as a professional.

I'm not interested in filling a store just to have more things to sell.

And I'm definitely not interested in recommending something simply because it's trending.

If it's here, there should be a reason.

Maybe it's a skincare product you look forward to using every morning.

Maybe it's an LED device that makes advanced skincare realistic at home.

Maybe it's wellness technology that gives you a few quiet minutes to reset at the end of a very long day.

Whatever it is, I want you to feel good about bringing it into your routine and your home.

Because after more than two decades in this industry, my philosophy has become pretty simple:

Choose thoughtfully. Take care of yourself. And make a little room in your day for you.

You deserve it. 🤍

With love,
Sienna